Area Franchisee are a special type of franchisee system specially designed for some very limited areas where scope of sub franchise, unit franchise is not available which will make any master franchisee unsustainable. It is designed keeping in mind locations where cost of franchise should be less as compared to master but should have its own installation team and godown for proper sales and service to clients. Area Franchisees will not be having power to manage sub / unit / BA Franchisees for their regions. They will be buying goods directly from franchisor.We can also say that it is a Master Franchisee without authority to deal with sub / unit / BA, with permission to own a smaller sized display centre with a smaller team to manage sales and installation.
| Expansion Format | Area |
| Area Required | 1,500 sq ft |
| Approx Investment | INR 40+ Lakh |
| Franchise Fee | INR 4 Lakh |
| Gross Profit Margin | 10% |
| Average Payback | 1 year |
| Agreement Term | 5 year |